Product Development

Product Mix of a Company: (Nestle)

 




Example of a Company's Product Line: (Whiskas)

Example of a Company's Product Item: (Hyundai Tuscon 2011 model)

Example of a Company's Product Width: LG
Appliances - Electronics - Vacuum Cleaners           


Example of a Company's Product Depth:

Appliances: 

 



Electronics:

 
Vacuum Cleaners:

SWOT Analysis

WAL MART

Strengths
- Good customer service
- Price Math Guarantee
- Low prices
- Supercentres - A section of cashiers strictly for under 12 items

Weaknesses
- Not enough cashiers on (lines too long - in Belleville and Kingston Supercentres)
- Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.


Opportunities 
- Shipping?
- International - into Europe and the greater China Region


Threats
- No Frills, Metro (for the grocery section)
- Other clothing/shoe stores (popular brands)
- Other pet stores
- Toys/Babies R Us
- Other home improvement stores (Home Hardware, Lowe's)
- Being a global retailer means that you are exposed to political problems in the countries that you operate in.