Introduce New Flavour:
Improve the Style (Product Design or Packaging)
New Old
Improve the Quality
Tuesday, 17 April 2012
"The Price is Not Right"
Ottawa, June 13, 2003
Suzy Shier
The Bureau had found that Suzy Shier had placed price tags on items indicating a "Regular" and "Sale" price when the garments were never actually sold at the listed "Regular" price, they went straight to the listed "Sale" price.
The Bureau is committed to ensuring that consumers have accurate information regarding the "Regular" price of clothing so that they may determine the true value of their savings when deciding to purchase items on sale.
Under the Terms of Agreement, Suzy Shier will:
- ensure that all future regular price representations comply with the Ordinary Selling Price provisions of the Act;
- implement a corporate compliance program designed to ensure the company’s compliance with the Ordinary Selling Price provisions of the Act;
- publish corrective notices in newspapers across Canada; and
- pay an administrative monetary penalty in the amount of $1,000,000.
Suzy Shier
The Bureau had found that Suzy Shier had placed price tags on items indicating a "Regular" and "Sale" price when the garments were never actually sold at the listed "Regular" price, they went straight to the listed "Sale" price.
The Bureau is committed to ensuring that consumers have accurate information regarding the "Regular" price of clothing so that they may determine the true value of their savings when deciding to purchase items on sale.
Under the Terms of Agreement, Suzy Shier will:
- ensure that all future regular price representations comply with the Ordinary Selling Price provisions of the Act;
- implement a corporate compliance program designed to ensure the company’s compliance with the Ordinary Selling Price provisions of the Act;
- publish corrective notices in newspapers across Canada; and
- pay an administrative monetary penalty in the amount of $1,000,000.
Friday, 13 April 2012
Valentino - Luxury Brand
Valentino sells products in 52 countries of the world, including USA, Columbia, Taiwan,. and many European countries. Valentino Garavani is an Italian designer and founder of the Valentino SpA brand and company. His main lines were Valentino, Valentino Garavani, Valentino Roma, and R.E.D. Valentino. His stores sell both women's and men's products; shoes, bags, accessories, clothing, and fragrances.
Prices of Valentino bags range from $695 - $4,395.
Prices of Valentino shoes range from $275 - $1,695.
Prices of Valentino dresses range from $1,490 - $12,000.
Prices of Valentino shirts for men range from $365 - $1,950.
Valentino sells their products at stores all over the world, as well as online shopping on their website.
I think that their intended target market is young adults with extra money to spend on luxury items. I also think that they target young people because they are the most likely to embrace the new fashion trends the come out with.
Celebrities wearing Valentino dresses:
Taylor Swift; Amanda Seyfried; Emma Watson.
Prices of Valentino bags range from $695 - $4,395.
Prices of Valentino shoes range from $275 - $1,695.
Prices of Valentino dresses range from $1,490 - $12,000.
Prices of Valentino shirts for men range from $365 - $1,950.
Valentino sells their products at stores all over the world, as well as online shopping on their website.
I think that their intended target market is young adults with extra money to spend on luxury items. I also think that they target young people because they are the most likely to embrace the new fashion trends the come out with.
Celebrities wearing Valentino dresses:
Taylor Swift; Amanda Seyfried; Emma Watson.
Product Life Cycles
Example of a fad:
A Furby (plural Furbys or Furbies) was a popular electronic robotic toy resembling a hamster/owl-like creature which went through a period of being a "must-have" toy following its launch in the holiday season of 1998, with continual sales until 2000. Furbies sold 1.8 million units in 1998, 14 million units in 1999, and altogether in its three years of original production, Furbies sold over 40 million units. Its speaking capabilities were translated into 24 languages.
Example of a long lasting product:
Oreo is a trademark for a popular sandwich cookie by the Nabisco division of Kraft Foods. Since its 1912 introduction, Oreo has become the best selling biscuit in the United States, through the 20th century and into the 21st. It is distributed under the brand Christie in Canada.
Example of a technological product lasting 3-5 years:
The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005; the current fourth generation model was introduced on September 1, 2010.
A Furby (plural Furbys or Furbies) was a popular electronic robotic toy resembling a hamster/owl-like creature which went through a period of being a "must-have" toy following its launch in the holiday season of 1998, with continual sales until 2000. Furbies sold 1.8 million units in 1998, 14 million units in 1999, and altogether in its three years of original production, Furbies sold over 40 million units. Its speaking capabilities were translated into 24 languages.
Example of a long lasting product:
Oreo is a trademark for a popular sandwich cookie by the Nabisco division of Kraft Foods. Since its 1912 introduction, Oreo has become the best selling biscuit in the United States, through the 20th century and into the 21st. It is distributed under the brand Christie in Canada.
Example of a technological product lasting 3-5 years:
The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005; the current fourth generation model was introduced on September 1, 2010.
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