"The Price is Not Right"

Ottawa, June 13, 2003
Suzy Shier

The Bureau had found that Suzy Shier had placed price tags on items indicating a "Regular" and "Sale" price when the garments were never actually sold at the listed "Regular" price, they went straight to the listed "Sale" price.

The Bureau is committed to ensuring that consumers have accurate information regarding the "Regular" price of clothing so that they may determine the true value of their savings when deciding to purchase items on sale.

Under the Terms of Agreement, Suzy Shier will:
- ensure that all future regular price representations comply with the Ordinary Selling Price provisions of the Act;
- implement a corporate compliance program designed to ensure the company’s compliance with the Ordinary Selling Price provisions of the Act;
- publish corrective notices in newspapers across Canada; and
- pay an administrative monetary penalty in the amount of $1,000,000.