The 7 Types of Promotion

Personal Selling
Advantage: Gives customer one on one time to answer their questions
Disadvantage: Time consuming

Direct Marketing
Advantages: Effective
Disadvantage: Expensive

"Your donation will go to the Gun Coastal?Alliance, for a gun free South Africa."
Advertising
Advantage: Gives you a world of possibilities of how to get the word out
Disadvantage: Can be expensive and a waste of time if it doesn't work

Public Relations
Advantages: Positive feedback
Disadvantages: Negative feedback

Sponsorship
Advantages: Celebrities using your brand name to sponsor something/someone
Disadvantages: Celebrities trashing the brand

Sales Promotion

Advantages: Gives consumers a deal the first time they buy your product so they'll know about it, then they may potentially come back again
Disadvantages: Can be a waste of money

Digital Communications
Advantages: Cheaper reaches a wide range of people
Disadvantages: A lot of people ignore online ads