2. Mobile Communications - On their website, you can go to Fanta Downloads and download a Mobile background for your cell phone. You can also get ring tones.
3. Advergaming - Fanta has an advergame on their website which imitates their vial video on YouTube, the Big Bounce. What you have to do is keep the ball in the air and not have it touch the ground.
4. Social Media - Fanta has a Twitter and Facebook page, as well as a YouTube account.
6. Viral Strategies- Fanta has a viral YouTube video called the Big Bounce, showing just a normal day in the streets of a city when all of a sudden a huge blow up ball with Fanta's logo on it shows up in a large box with a question mark on it. When the box was opened, the ball was thrown up into the growing crowd and wasn't to touch the ground. At the same time, they were giving out free Fanta drinks to advertise even more through promotion.
Perfect!! The fanta site was a perfect example of all these.
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