This article shows one of the well laid out marketing strategies for the London 2012 Olympic Games, using one of their major sponsors: Cadbury. The game is called the Goo Games, a play off from the Cadbury product the Creme Egg and their commercials. The Goo Games is a replica of some of the sports that will be played in the Summer Games, like the Hurdles, Diving, and Long Jump. Each sport is designed for the Creme Egg to get smashed to bits, which makes sense considering that's how they market the product in their commercials. This makes the game look familiar in ways for those who have seen the commercials.
"The goal of these games is to test your timing, but on top of destroying some virtual eggs, this game will seriously stress out the joints in your left fingers and your left wrist."
No comments:
Post a Comment