COCA COLA
Product Mix - Coca Cola produces products such as Dasani, Crush, Dr Pepper, Minute Maid, Nestea, Powerade, and Sprite. They have a range of different soft drinks and juices. They have a good range of drink products. I believe that this range does fulfill the needs of the consumer.
Promotion Mix - Coca Cola promoted the 2012 London Summer Olympic Games by doing an online draw at random. 20 winners won £1,000,000.00 (One Million British Pound) each on the Coca-Cola Company London 2012 Olympic Games Promotion.
This winter, Coca Cola has teamed up wth the World Wildlife Foundation by making their Coca Cola cans white printed with polar bears, to promote and draw attention to the plight of polar bears. They are also donating $2 million to the WWF.
This winter, Coca Cola has teamed up wth the World Wildlife Foundation by making their Coca Cola cans white printed with polar bears, to promote and draw attention to the plight of polar bears. They are also donating $2 million to the WWF.
Price Mix - The company has prices that must compete with other brands such as Pepsi.
Place Mix - Nearly every major city in the world manufactures and distributes Coca Cola products.
PEPSI
Product Mix - PepsiCo produces products such as Lipton, Aquafina, Mountain Dew, lifewater, Ocean Spray, Gaterade, Tropicana, and Brisk. They have a decent range of different drink products. The products do fill all the needs of the consumer, judging by the variety of drinks.
Promotion Mix - Pepsi was promoted by the X Factor when one of the winner's prizes was to be starred in a Pepsi commercial, which was first shown during the Superbowl. Pepsi also is promoting breast cancer.
Price Mix - The company has prices that must compete with other brands such as Coca Cola.
Place Mix - Pepsi is distributed in North America, Latin America, Europe, Middle East, Africa, and Asian Pacific.
Pepsi was knocked to third place behind Coca Cola and Diet Coke, Diet Coke
out-sold Pepsi in 2010. Coca Cola sold 1.6 Billion cases of its regular soda
and 927 Million cases of its diet soda, while Pepsi sold only 892 Million cases.
Excellent review of both companies Marketing mix's! Very good examples given to support each side. I like how you included the info about Pepsi knocked down to #3 spot. That was a huge story - and important milestone for Coke.
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