(My Camera)
|
Segmentation Factor
|
Specifically:
|
How you would be
described?
|
|
Demographics
|
Age
|
16 and a half.
|
|
Gender
|
Female
|
|
|
Income
|
$10/week
|
|
|
Family Life Cycle
|
2 parents
|
|
|
Other?
|
No siblings
|
|
|
Psychographics
|
Lifestyle
|
|
|
Taste in Music
|
Mostly new stuff
|
|
|
Attitude towards health
|
Lazy
|
|
|
Celeb you most admire
|
N/A
|
|
|
Sports/fitness involvement
|
Wii
|
|
|
Extracurricular activities
|
N/A
|
|
|
Other?
|
|
|
|
Geographics
|
Urban, Suburban, Rural
|
Rural
|
|
Behavioural
(you
may want to think of a particular product that you use often or is new to
you)
|
Benefits sough
|
Good price, good quality, pretty looking, long
lasting
|
|
Loyalty
|
Sometimes
|
|
|
Usage
|
ALL THE TIME
|
|
|
Occasions
|
EVERYWHERE
|
|
|
User Status
|
Regular
|
|
|
Other?
|
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