Consumer Profile - Chevy "2012"

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	25-40
	Gender	Male
	Income	steady job, full time
	Family Life Cycle	Married
	Other?	Shows that it's a safe vehicle (if it can make it through an apocalypse)
Psychographics	Lifestyle
	Taste in Music	-
	Attitude towards health
	Celeb you most admire	-
	Sports/fitness involvement
	Extracurricular activities
	Other?
Geographics	Urban, Suburban, Rural	Any
Behavioural (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Safe, durable, design, long lasting
	Loyalty	Depends
	Usage	Often enough to be worth buying
	Occasions	Potentially anywhere
	User Status	Regularly
	Other?