Segmentation Factor
|
Specifically:
|
How you would be
described?
|
Demographics
|
Age
|
anyone |
Gender
|
Both | |
Income
|
Not much | |
Family Life Cycle
|
||
Other?
|
||
Psychographics
|
Lifestyle
|
healthy living |
Taste in Music
|
||
Attitude towards health
|
active living | |
Celeb you most admire
|
||
Sports/fitness involvement
|
involved? | |
Extracurricular activities
|
||
Other?
|
||
Geographics
|
Urban, Suburban, Rural
|
suburban - relative to commercial |
Behavioural
(you
may want to think of a particular product that you use often or is new to
you)
|
Benefits sought
| good taste |
Loyalty
|
||
Usage
|
when you're hungry | |
Occasions
|
any time | |
User Status
|
whenever |
|
Other?
|
Tuesday, 14 February 2012
Consumer Profile - Dannon Oikos Greek Yogurt
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Really hit the nail on the head with this one. Pretty straight forward who they are targeting. You are right to say suburban!
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