WORLD VISION CANADA
Be The Difference. For Children, For Change, For Life.
World Vision Canada markets their organization mainly through long, ongoing and sad stories of children's lives through TV commercials. They suck you in by showing you innocent faces of 3 year olds who don't have proper hygiene or enough food intake, and they get you to sponsor the child. They emphasis that you only pay a dollar a day, and that that money goes towards their food, education, and overall health. You can also volunteer or donate to this organization instead or as well as sponsoring a child. They have celebrities in their commercials, such as Jann Arden, Tom Cochrane, and Alex Trebek. This doesn't only pull in the ones watching the commercial, wanting to sponsor because the celebrities have, but it also makes a good reputation for the celebrities themselves.
Marketing works differently for non profit organizations because unlike profit organizations, they only run on volunteers instead of paid employees, and donations. Some smaller non profits have to shut down from lack of government support, donations and employees.These are usually homeless shelters or an organization just within a town or city.
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