"Know Your Competitors"

a) If I were to go into business myself, three ways I would personally research my competitors would be by researching them on the Internet, and go to their website if they have one; find out what customers have to say about my competitors; and the prices they charge and if they are doing any promotions or special offers.

b) I could look out for competitors that aren't already in business by what types of customer they're targeting, what new products they're developing, and what financial resources they have.

c) I think that trade fairs are shows that exhibit a certain section of marketing e.g. home shows, boat shows

d) The top 5 things that a tech business such as BlackBerry would need to know about their competitors would be the prices they charge, their promotions and how they distribute and deliver, the products they provide and how they market them to customers, their annual report, and their brand and design values.

e) Three things you can learn about your competitors to make your business better are anything from improving customer service, assessing your prices and updating your products, to changing the way you market yourself, redesigning your literature and website and changing your suppliers.