Leader: Lay's
Challenger: Doritos
Follower: Pringles, Miss Vickie's, Sun Chips
Nicher:
Leader: iPhone
Challenger: BlackBerry
Follower: Android, Samsung
Nicher:
Leader: Covergirl
Challenger: L'oreal Paris
Follower: Maybelline
Nicher:
Leader: Neutrogena
Challenger: Clean & Clear
Follower: Olay, Aveeno
Nicher:
You've done a great job here with this list!!
ReplyDeleteThe niche ones are hard - There is this new popcorn that is quite a niche market within the chips market - 'Kettlecorn'. The makeup niche I would say MAC makeup (targets professional makeup artists and regular users. Any makeup co that is more of a 'specialty' - Clinique is another one - people with sensitive skin.