Consumer Profile - Volkswagon

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	25-40+
	Gender	Both
	Income	steady job, full time
	Family Life Cycle	Married, kids
	Other?	Animal lovers
Psychographics	Lifestyle
	Taste in Musi	disco music?
	Attitude towards health	active living
	Celeb you most admire
	Sports/fitness involvement	involved
	Extracurricular activities
	Other?
Geographics	Urban, Suburban, Rural	suburban - relative to commercial
Behavioural (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Safe, durable, design, long lasting
	Loyalty	Depends
	Usage	Often enough to be worth buying
	Occasions	smooth terrain
	User Statu	regularly
	Other?